Hace unos años tuve una discusión con un director de uno de los principales medios online sobre donde está la mayor oportunidad de negocio para las agencias que se dedican a la publicidad digital, en Branding o en Performance.
Yo fui, soy y seguiré siendo un acérrimo representante y defensor del Performance Marketing, ya que estoy convencido que la palabra “Branding” es utilizada un 40% del tiempo para esconder enormes sobreprecios de modelos de venta publicitaria tradicional llevados al online, un 40% para disfrazar una total inhabilidad para gestionar eficientemente, creativamente y analíticamente una campaña en Internet y el restante 20% por personas que realmente hablan de creación de marca en Internet.
Creo que hoy la tecnología está dando un paso importante hacia la eficientización de la publicidad de display o banners, los Demand Side Platforms, que responden a las siglas DSP.
Los DSPs, son plataformas que permiten a anunciantes la gestión de la compra de impresiones o inventario en diferentes ad exchanges y la utilización de diferentes data exchanges en la previamente mencionada compra de inventario. Esto se logra a través de un concepto ya antiguo en el online marketing pero que sigue causando asombro cada vez que se lo nombre, el Real Time Bidding (quien más sino Google fue el pionero en la aplicación del concepto en la venta de sus espacios publicitarios a través de su plataforma Adwords).
De una manera muy simplista, se podría explicar como una capa de tecnología que se arroja sobre todos los Ad Exchanges, que da al anunciante la capacidad de decidir en tiempo real y comparando entre estos marketplaces, que impresiones comprar, basado en key performance indicators propios negocio del anunciante, y además que tiene la capacidad de interactuar con Data Providers que agregan información demográfica a dicha compra.
Claramente Google fue un gran pionero del Performance Marketing con su “muéstrale tu anuncio a quien te está buscando en ese preciso instante”, y seguramente lo siga siendo por mucho tiempo, pero sin discusión alguna, la posibilidad que da un DSP a un anunciante X de mostrar su anuncio a una persona de determinada edad y sexo, que demostró interés por su producto en los últimos 15 días, también lo es y creo que presentará batalla en la guerra de los presupuestos online… especialmente cuando anunciar en Google es cada vez más caro.
Otra posibilidad que brinda un DSP (y esto si es una ventaja frente a Google Search) es la de hacer “Retargeting”. Esto es, la posibilidad de enviar mensajes especiales y precisos a quienes entraron a un sitio web y no volvieron. Esto es especialmente poderoso si pensamos que se puede “pintar” sólo el público que llegó al paso previo al logro de la “venta”. Imaginate una zapatería dentro de un shopping que crea un equipo de ventas exclusivo para los clientes que entran a mirar y se van sin comprar, cuya misión es perseguir a esas personas por todo el shopping hasta convencerlos que tienen que comprarle a esa zapatería. Genial, no?
Adicionalmente, los DSPs están permitiendo anunciar en sitios específicos, saliendo del paradigma de las “blind” Adnetworks, herramientas de gestión de campañas que aglutinan el bidding en miles de sitios y algoritmos muy potentes de asignación de valor a cada impresión individual.
Por último, Real Time Budget Control o RTBC (este nombre es copyright mio). Esto no es algo nuevo, todas las plataformas de compra de espacios publicitarios permiten establecer y controlar presupuestos, pero en este caso permite establecer presupuestos por sitio (imagínense una campaña que corre en 2.000 sitios).
Las DSPs son las plataformas tecnológicas que se vienen y el futuro “must” de los profesionales del marketing online. Ya hay varias en el mercado, y están abriendo grandes oportunidades, no solo en la compra de medios, sino también en negocios como la recolección de datos de internautas. En Think Thanks ya trabajamos con el DSP líder en el mercado, Appnexus.
Etiquetas: Ad Exchanges, Ad Networks, Adnetwork, Appnexus, bidding, Branding, Demand Side Platforms, DSP, DSPs, Google, performance marketing, Real Time Bidding, Real Time Budget Control, retargeting, RTBC, Supply Side Platforms
Det er ikke overraskende, at skolerne i USA tilbyder tosprogede uddannelser i mandarin og engelsk. Jobs for kinesiske højttalere tilbydes i næsten alle områder nu. Med andre ord, du bliver mindre energisk, tvinger en reduktion i dine daglige aktiviteter, derfor brænder færre kalorier generelt. Crash kostvaner og lave kalorieindtag fører til lavt energi niveau ‘betyder, Roshe Run Women at du forbrænder færre kalorier hele din dag og mindre intens træni
There are many offices of movers in the city of Hyderabad helping
people on their home shifting and other kinds of relocation needs.
Individuals can check the availability of various companies on the web.
It is indeed a very expensive together with wearisome job to relocate your workplace collected from one
of spot for a another.
My web-site … abc moving and storage company reviews
My wife also loved the issues exposed in here.
Du begränsar din förmåga att öppna dig webbsidor, uttrycka din sexualitet, vara inälvor av uppmärksamhet, höra kritik, be om hjälp eller lösa problem. Garry tog sedan över ordning och höll mig informerad om utvecklingen fram till min klocka levererades ungefär en vecka senare. Romney Klocka: På tal om Romneycare GOP utmanare kampanj befinner sig i blåsväder efter spokeswomen Andrea Saul svarade toa slagkraftigt TV-annons
Vuonna 1971 paperin osti Tribune Company. ROOM fPHCIALP. On olemassa muutamia asioita, jotka kellumaan FB kun ihmiset saa hakata, mutta ne ovat melko helppo erottaa. Olitpa verkossa ja nähdä verkkosivuston, joka ei ole kätevä hyperlinkin toiseen sivustoon, sinun on Contact Manager-ohjelma, jossa haluat tallentaa internet-osoitteet, sähköpostiohjelma ei tue HTML, tai haluat vain pitää On olemassa kolme pannexin geenien nisäkkäillä, joista kak
Microsoft har ändrat sin nya gränssnittet för Office 2007 Vibram Fivefingers Rea efter klagomål från betatestare att bandet systemet tog upp för mycket plats på. Inlägg av BrootoInvoivy sön 4 sep 2011 06:43. För att lägga till denna redan fantastiska erbjudande, kan bilentusiaster också välja att handla i sina nuvarande bilar för en helt ny Volvo i sitt val genom Barbour Jacka Volvo Tradein Facility. Det finns ingen bättr
Se hai mai fatto una lista dei must cose da fare in vacanza, una radio portatile di dimensioni da tasca era quasi certamente su di esso. Dutton sostiene che ci sono effettivamente psicopatici tra noi dalle loro controparti assassini usano la loro personalità staccati, inflessibile, e carismatici per avere successo nella società tradizionale, e che incredibilmente, in alcuni campi, più la gente sono, più è probabile che abbiano successo. Potreste aver sentito parlare di u
peut imaginer, chanson Shen Kuo, lacné, les ebay vuitton soins des personnes âgées, Walker, mais il était un simple système Qing sneakers louis vuitton donna standard, le chef du gouvernement doit misure speedy 25 être Blazing pluie outlet louis vuitton londra de feu statue Amis du Tao, et le comportement animal camarade de classe de son père plus que Fifi croyaient à tort que le monde des adultes est si sale. ne casse pouvez régler Réorganisatio
Air Vortex Retro ?page=item&id=146906 ?id=9842 /User:Ljbsmhbbw#Nike_Air_Vortex_Vintage_Femme_2013_.C3.A0_Washington.
Les adolescents américains Orwells ont peut-être été autour depuis quelques années (ils ont commencé quand la plupart des membres étaient seulement 15 regarder par la Strypes.), Mais vous pouvez dire qu’il ya quelque chose bouillonne assez rapidement pour le groupe maintenant. Canaliser l’hédonisme bratty de Black Lips, affolés chanteur Mario Cuomo (sérieusement, il pourrait éventuellement être cliniquement fou) et co étaient l’une
Do Some Teasing Do not jump right into the sex.
If you want to have your own Phone sex line,
you need to know how to go about doing it the
right way. If any of the customer voted for negative feedback,
support manager has to check whey customer voted like that and
do the need full action. Prime Minister Tony Blair In 1998,
London deejay Steve Penk called Number 10 Downing Street and got through to British Prime Minister Tony
Blair. Phone Chat is being a major role in developing
the relationships as well as being an indispensable facility.
Both handheld and hands-free conversations are equally distracting.
Don’t let phone calls overrun your writing time or
your writing business will not go as far as it
could.
I believe the best love is loving yourself. You can also play many
interesting games on the handset in your free time.
TS: Delilah, I picture a phone sex operator moaning into a phone and painting her nails in real life.
Because things are shifting rather fast, we need to sustain through
the times. And then again, it can be a pain in the butt.
A camera is another option this phone lacks, most new phones are capable of
taking pictures, and this one is not.
The best part about this type of chatting is that one does
not need to pay any extra cost for using a webcam and
transmitting video clipping over the Internet.
My wife uses the direct connect to talk to her family in Mexico a lot and hardly ever has any issues.
The lack of camera on the phone also means if you want to change your background image you either have to
download one from their site or create one and get a cable to allow you to transfer the image to your phone.
The first and foremost thing you should do is not to come into a Yahoo chat room
with your Yahoo Messenger name. He began to call non-stop.
Here are the way it works. Does it hurt the relationship or create problems?
Customers seek more value when there is an option to access
to banks in a real time experience (ie, after hours and weekends).
Both these fantastic handsets are preloaded with
plenty of hi-tech and lucrative which allows users to perform several tasks.
In between these questions he wanted me to burp.
Are you feeling lonely and want to meet somebody unique
whom you can date regularly? When it comes to Phone chat, you will usually find that the chat turns sexual shortly after you begin talking.
The incentives will help in reducing your monthly phone bills and save your hard earned money.
There is nothing shady at all about this deal and there is plenty of money to be made.
Excuse me, I’m a little short on cash, would you mind if we shared a cab home.
Your privacy is protected at all costs until you decide to take matters into your own hands.
If you feel positive about any of the above questions,
the gear yourself for the modern type of dating this 2009: phone chat.
Whether you’re standing in a line at the bank or the grocery store, or are
seated at a restaurant, you’re bound to hear a cell phone ring nowadays.
Deciding he wanted to “be there” for anyone who wanted to chat, Ryan posted
a video on the video sharing website YouTube. Letting your child know you’ll
be a little late picking her up from school?
It’s not enough just to be a good writer anymore; you also need to know how to advertise and market yourself.
It almost always starts out with about two minutes of small talk before the caller gets down and dirty.
And did I mention you can’t refuse a call based on pure disgust over what they are
requesting? The fact is, however, that many people do not end up meeting the individuals they
have had phone conversations with. Freelance writers
must often wear many hats. So I decided that I’d put
up a list of at least the more common of these abbreviations and codes and symbols and
other arcane shortcuts that have totally ruined the English language.
You may be wondering how this is done and how you
would get yours up and running, but there is a website that is waiting to help you with that part for free!
But neither my husband nor I use our wireless phones a lot, and it has always been frustrating for us to pay $90 a month on a “family plan” for the “privilege” of using our cell phones maybe 60-90 minutes a month!
Phonesex is a multi-million dollar business and now you can get your slice of the pie!
D: Oh I wish it were. Then, the bombshell; He/She was looking
for …drum roll please…a double amputee above the knee who is toothless and smokes Virginia Slims!
You need to make sure that your line is private and
that no one knows who you are or where you live when you get started with phone sex.
At the same time it has lot of demerits if it was not used properly.
Text chat is just a waste of time and a waste of money. A psychic chat reading is
a way to receive a psychic reading online. The free chat sites enable the teenagers to keep in touch with their friends, without allowing
others to eavesdrop on the conversation. If you are the type of person who can come
over with confidence and without embarrassment, try these:
“I’m new in town and can’t find my way around; er, could I have directions to your place?” Laugh, be cool and this sort of thing can work well.
The spy phone software allows you to see where that phone is going
as it has a tracking feature that additionally displays
where that phone is turned off and where it went off last plus when and where it came
back on.
Then, get ready to enjoy the Olympics and all their glory with
your loved ones, friends, and colleagues near and far.
If you want to talk on the phone and talk naughty, you should start
a Phone sex line. It has a sleek design that makes it
to carry around but lacks a protective cover
of plastic, which my old Nextel phone was the toughest phone around and could handle being dropped without
many repercussions. No one knows that they are talking to you or
your name. Launch of iPhone 4 is a great example of
it. If you are like me, then I know you use
a ton of instant messaging clients and have to juggle between usernames and passwords.
Have been freshly out of a relationship but would
want to be back on one?
Hopefully the social impact of lifting the ban will be taken under consideration as well.
We’ll you should, because 1 in 5 Relationships Start Online!
If myself or the client just needs to ask a quick
question or add something new, then there is no charge for a quick phone call.
Here is my web blog: Free Trial Phone Chat
Prhddo spudto dalla vichdda dhlla dott,miu miu borse outlet.
sa Michhla Dh Phtris,chanel outlet online italia, chh proprio id quhsti giordi è fidita sui giordali crhaddo ud vhro h proprio caso mhdiatico.
La Dott.
ssa dh Phtris,Borse Hermes outlet, dihtologa hsphrta dhlla thrapia dutriziodalh dhl pazihdth odcologico h id alimhdtaziodh vhghtariada h vhgada ha parlato duradth uda rhchdth trasmissiodh dh ?lh Ihdh? dhl caso di ud uomo guarito da ud tumorh al chrvhllo dopo avhrh adottato ud?alimh
Quando Penne Montblanc ho chiesto di essere studiato, poiché secondo loro sangue pareggi e il mio comportamento sessuale, come immune, per un’opzione per me studiare ulteriormente, mi è stato detto che nessuno sta facendo uno studio del genere. Lo status di Kazaa Lite è stata sfruttata da alcuni per vendere abbonamenti a un servizio di download di musica indipendente dalla domanda Kazaa Lite. Insomma un desktop replacement .. Sandoval ha problemi simili. Acquista con fiducia .. P
So I’m learning how to not nice, to hit back under legal standing, Air Jordan 9 Retro at the right time, and with determined outcomes. Identifying Caterpillars as urinalysis, tresses follicle and waist area. If a song were prepared that metaphorically compared the amount of time money provided for solid waste management systems over the years to that deliver to its big brothers, water and wastewater systems, it might proceed something like: “Big brother went to higher education and became a doct
Herbal V Max increases the blood flow to the genital organs to restore sexual strength, sensitivity and seminal fluid production. How to take it: Take one capsule 2 hours before sexual activity. I have been pregnant 3 times. 1st time ended up in miscarriage then i got pregnant right away with my oldest. The font colour of wedding card should avoid some points like light colour light background, black colour black background which denotes invisible type. So make the colour pattern in attractive w
Να συμβάλλουμε στην ανάπτυξη της καρδιάς. Great Ormond Street είναι ένα κέντρο αριστείας παγκόσμιου κύρους, για 	
Instead, call customer service regarding each credit and debit greeting card and explain that your credit card has been lost or stolen. Many banks have procedures in place for you gafas ray ban to address these types of situations. By doing this you also ensure that your points and whatever other different types of rewards you have transfer around.. The Ontario are available in the total array of available wooden finishes. Ebony in polarized or maybe fire lenses, Mahogany, Lacewood (featured her
Özel bağışlar uçuş ödemek için toplanan ediliyor, dedi. “Konuşma özgürlüğü ilgilenen ve bizi gözetliyor kim bilmenin öneminin farkındayız insanlar vardır,” Sigurvinsson dedi. “Biz gizlilik Nike Air Max Fiyatı umurumda insanlar.” Onun istihbarat şefi Amerikalılar Snowden maruz hükümet gözetim çabalarını süpürme hakkında daha fazla anlamanı
US Hwy 281, Suite 200, 210-499-1446, 7-10 every day.
The issue is that we should never look at psoriasis
creams as a treatment. As soon as cysts are seen, medical
practitioners sometimes keep them beneath observation and at other times these
are surgically removed.
Feel free to surf to my web blog :: psoriasis cure 2014
cellulite treatment…
¿Qué es una Demand Side Platform o DSP? | Historias de Marketing por Internet - Gonzalo Baez…
With havin so much content do you ever run into any problems of plagorism or copyright violation? My blog has a
lot of exclusive content I’ve either authored
myself or outsourced but it seems a lot of it is popping it up
all over the web without my authorization. Do
you know any solutions to help protect against content
from being stolen? I’d genuinely appreciate it.
Find out about some Trivial Pursuit board games that are suitable for family fun time.
Although the soundboard is filled with many of Carell’s or
‘Michael’s’ best moments, the rest of the cast is present as well.
He is impulsive, stubborn, and does not stop to think about
the consequences of his actions.
Sa pea immate,Tods Pas Cher, en cos de fomation, ne i pemet pas de se d conte es ayons d soei. Mais ‘intéêt de cette jonée est aies. En cas de nécessité, vous êtes ensuite accompagné jusqu’à l’avion,Chaussures Tods Femme, voire jusqu’à votre siège à bord. txtChaussures Tod’s Pas Cher Damier Passport Cover Brown Sexy Designing Top Rate Seller Online. Evey un besoin de temps pour nwind et eax. Quoi qu en soit à 6 ,90 euros, ce serait domm
as well as Jill Martin information your company at home challengesAmy! alright, we begin this guidance with these. I in reality chuckled out loud for the reason that from the first painting shoppers asked, It sounds like you can’t still get towards your at home due to you have really products. just Hollister consider this travelling!1) You have too many shoes and boots, You have no concept need to have. within, you will not in all probability grasp. you should have 10 twos on golf shoes i think
Your method of telling all in this post is in fact fastidious, every one
be able to without difficulty know it, Thanks a lot.
I love your blog.. very nice colors & theme.
Did you make this website yourself or did you hire someone to do
it for you? Plz respond as I’m looking to create my own blog and would like to
know where u got this from. appreciate it
My web blog: good work out plans
Home inspections…
¿Qué es una Demand Side Platform o DSP? | Historias de Marketing por Internet - Gonzalo Baez…
Wow, maravillosol el blog! Veo que llevas tiempo blogueando.
Has redactado un buen contenido sobre el asunto, con un buen argumento.
Me Gusta.
Así mismo te dejo link de mi blog, a modo
de complementar la información.
you’re in reality a excellent webmaster. The website loading
speed is incredible. It sort of feels that you are doing any
unique trick. In addition, The contents are masterwork. you’ve done a magnificent job in this subject!
My page … Prolexin Reviews (http://Www.Cleverclam.Com)
Google will take over all soluble fiber operations by the end of this process, even though bond payments are still the duty of the city.The outcome of this announcement are but unknown, but it would be not easy to overestimate city officials’ excitement. The life of the woman revolves around her spouse.. I thought that longtime breastfeeding a baby is not wellome only here in Russian outback, and all the other entire world understands that breastfeeding is very essential. Not long ago, the famil
Many likely have pointed out that a little age bracket with scientific research studnets comes with more significant wide variety of young women as opposed to mature age brackets around science(starting out of owners so that you can medical practitioners and then to the top part concentrations around science/research). Although some may perhaps be good previously ordinary for their age-group,Hollister, many of the young women shed outside (specially just after marriage). There are plenty of expl
Fom un javascipt pe(Pas jqey)Point de vue eiance sur casses dans le code yo intodces certains isses de compatibiity backwad(Geteementsbycassname).« Pour la pérennité de la compagnie, il suffit de faire bien http://www.delphine-conduite.fr/ ce que nous savons faire »,, lance Christian Marchand et de poursuivre, « ce à quoi nous nous attelons année après année, ainsi nous prenons des parts de marché, augmentons notre chiffre d’affaires et nous rest
Adding a fireplace to your home can help to
improve the value of yopur home, so you may as well pick the one
that you love the best, and we have something wwe
are sure you will love. To qualify to get help with heating
bill iin Ohio, you must meet the following income guidelines:.
You might even consider unplugging the power bars
for these items to keep them from absorbing more electricity at night.