¿Qué es el co-registro?

ARTÍCULO PUBLICADO POR GONZALO BAEZ » en las categorías: Marketing por Internet



Este sistema cuenta con una gran ventaja: aprovecha el momento en el cual una persona llena un formulario de registro en una web y le ofrece otras opciones para poder registrarse también.

Primero, como en cualquier proceso de suscripción, el navegante tendrá que aportar sus datos, y luego, en otra web, se le ofrecerá un repertorio de opciones a las cuales suscribirse sin volver a repetir el paso anterior. Dentro de esas opciones figurará tu empresa y una vez que elija la opción de suscribirse a ella, la información del contacto comenzará a formar parte de tu base de datos. De esta manera, se aprovecha ese momento clave en el cual una persona toma la decisión de entregar sus datos multiplicando las posibilidades de venta para otras compañías. El co-registro es una forma cómoda para el navegante porque no tendrá que volver a repetir todos sus datos y además es un sistema que otorga muchas ventajas a tu empresa ya que se paga por dato recibido.

Para unir tu compañía a un co-registro, es necesario tener bien definido el target de clientes a los que apuntas (tener presentes datos como la edad, los intereses, etc) y de esta manera podrás asociarte a webs que compartan un mismo nicho. Así, el contacto será más efectivo y tendrás más posibilidades de aumentar tu base de datos para tomar contacto y concretar ventas. Cabe destacar que si el sitio dentro del cual decidís figurar como opción  tiene un buen tráfico de visitas, esto provocará que tu compañía obtenga un aumento de suscriptores considerable en muy poco tiempo.

Finalmente, una vez que hayas decidido que tu empresa forme parte de la oferta de un co-registro es de vital importancia la redacción del contenido del anuncio para que sea atractivo para el cliente.



Paso 1: Registro de un usuario a un sitio. 








Paso 2: Exposición de un muro con ofertas.











Paso 3: Aceptación del usuario.











Paso 4: Finalización del co-registro.












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El objetivo de "Historias de Marketing en Internet" es compartir experiencias que he vivido en mis años en el mundo de eCommerce y Marketing Online. Mi nombre es Gonzalo Baez y desde el año 2001 trabajo para empresas 100% Internet, DeRemate.com, eBay.es, TBG London y ZonaJobs.com en Buenos Aires, Madrid y Londres. Ahora lancé mi propia consultora en Marketing por Internet. Mi intención es compartir con ustedes el día a día del Marketing Online.
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