Nuevos Formatos de Facebook de Alto Impacto

ARTÍCULO PUBLICADO POR GONZALO BAEZ » en las categorías: Campañas, Marketing por Internet
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Facebook ofrece unos novedosos formatos publicitarios que le otorgarán a las marcas que tienen presencia en la red social múltiples beneficios.

Se trata de la implementación de Ads en plataformas móviles y de la posibilidad de realizar Ads de alto impacto mediante los cuales se logrará llegar a los seguidores de la fan page,y a los potenciales también, de una manera más eficaz.

Para que las empresas puedan captar mayor cantidad de clientes mediante sus anuncios pagos en Facebook, la red social nos ofrece absoluta compatibilidad con plataformas móviles y la posibilidad de ubicar los Ads en una posición nueva. Se trata de la “logout page”, este lugar donde hasta ahora sólo se podía observar el inicio de Facebook puede convertirse en un nuevo sitio para los anuncios de las compañías. Esto permitirá que el negocio sea visible no sólo para los seguidores con los que ya cuenta sino para los potenciales también ya que se aprovecharía cada instancia de la conexión debido a que muchísima gente se conecta y se desconecta de la red social a diario. Además de la ventaja de una nueva posición desde la cual impactar al cliente, se suma la dimensión del anuncio que es llamativamente mayor a cualquier otro tipo de Ad disponible en la red social.

Con estos dos nuevos tipos de anuncios, Facebook abre la posibilidad de explotar zonas de la plataforma que hasta entonces no se podía y lograr introducir publicidad en el formato mobile que marca un ascenso en su uso cada vez mayor.

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El objetivo de "Historias de Marketing en Internet" es compartir experiencias que he vivido en mis años en el mundo de eCommerce y Marketing Online. Mi nombre es Gonzalo Baez y desde el año 2001 trabajo para empresas 100% Internet, DeRemate.com, eBay.es, TBG London y ZonaJobs.com en Buenos Aires, Madrid y Londres. Ahora lancé mi propia consultora en Marketing por Internet. Mi intención es compartir con ustedes el día a día del Marketing Online.
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