Google Shopping: un nuevo modelo en el que todo empezará a ser pago

ARTÍCULO PUBLICADO POR GONZALO BAEZ » en las categorías: Campañas, Marketing por Internet

google-shopping-beta1 diffuseurshuilesessentielles

Google Product Search pasará a llamarse Google Shopping y sólo mostrará los productos de las empresas que paguen para estar incluidos.

 

Hasta el momento, Google Product Search es diferente a la mayoría de motores de precio en cuanto a que no cobra por los resultados listados ni acepta dinero para ubicar determinados productos en las primeras posiciones. Cualquier negocio puede enviar información de sus productos (mediante un feed de datos) y ser incluido en el motor de Google Product Search. También hay espacio para publicidad, de manera similar a un anuncio AdWords. Sin embargo, todo esto desaparecerá.

Según David Mercer, de Business2Community, esto es lo que sucederá:

·        Las ubicaciones de productos gratuitas en resultados de búsqueda ya no serán incluidas.

·        Las empresas tendrán que pagar para mostrar sus productos.

·        Los espacios publicitarios pagos serán disputados por los negocios compitiendo por la posición.

·        El espacio de adwords Premium será reducido para dar lugar a las cajas de imágenes de productos esponsoreados al tope de la página.

Estos cambios han generado reacciones en todos los ámbitos. Para Danny Sullivan de Search Engine Land, el nuevo concepto va en contra de lo que Google es en sí. En su artículo Once Deemed Evil, Google Now Embraces “Paid Inclusion” Sullivan afirma que la inclusión paga en la página de resultados enturbia las aguas tanto para los que buscan como para los que ofrecen. Para quienes buscan, será más difícil saber si los resultados son realmente completos y objetivos, ya que no se distinguirán tan claramente como sucede actualmente con los avisos pagos. Para quienes ofrecen, el tema está en si en el futuro les cobrarán por el tráfico de Google que actualmente reciben de manera gratuita. La inclusión de resultados pagos no es mala en sí. Sin embargo es extraño ver a Google, habiendo atacado anteriormente la objetividad de sus competidores que realizaban esta práctica, tomar la misma postura. Es la primera vez que Google cambia un servicio que incluía listados gratuitos a un modelo de pago puro.

 “Jskrewson” de WebmasterWorld opina que Google juega un rol de administrador en la definición de Internet, el cual debiera realizar de la manera más ética posible. Originalmente, el mantra “do no evil” de Google era un reconocimiento a que comprendía la pesada responsabilidad de su rol. Pero en algún momento, Google perdió de vista esta responsabilidad, lo que plantea el interrogante sobre si debiera haber un organismo gubernamental controlador que asegure que una Internet más democrática pueda existir y prosperar, en vez de una Internet exclusiva para las grandes marcas y los grandes gastadores.

Lo que sí sabemos es que Google pondrá en marcha la transición a Google Shopping en breve. ¿De qué manera afectará esto a su relación con los usuarios? Nos gustaría conocer tu opinión en los comentarios.

 

Etiquetas: , , , , , , , ,

  • E-mail this story to a friend!
  • TwitThis
  • Facebook
  • del.icio.us
  • Tumblr
  • Meneame
  • BarraPunto
  • Digg
  • StumbleUpon
  • Netvibes
  • Google
  • Bitacoras.com
IMPRIMIR

213 comentarios para “Google Shopping: un nuevo modelo en el que todo empezará a ser pago”

  1. What exactly can be more dramatically and really unpleasant since when you lose all your very important and important all types of files within a minute? Tech issues with your hardware maintenance in the computer may likely cause you to that unpleasant situation. And so,uggs cyber monday, what should you accomplish when the laptop or computer or computer suddenly stops operating? It is a very troublesome scenario for your well being as well as for the whole business enterprise commonly. I am abl

  2. Advise happily built up these people Making use of this process anyone christian louboutin shoes angelique are likely to get the financial loan while dollars which can be commonly cheap Red Bottom Heels gotten about the every month groundwork Amerikanisch-SamoaYfmart is Louboutin Outlet the best on the net fashion storesThere a large number of on the net manner stores nowadays so how did you know you are getting through a appropriate just one? Yfmart has been doing domain name associated with fe

  3. throughout the last decades

    louboutin sale Energized solely 79 kilos . Together with 80 pence the kodak playtouch camcorder can be glimmer systematically handy and price effective. Apple company features perceived the problem andhas announced this, beyond doubt illnesses, some fruits still might not rather quickly rejoin a remarkable knownWi-Fi gadget immediately after makers louis vuitton handbags louis vuitton handbags uk or possibly hunting for determined by christian louboutin sale doze.

    Have got a brown or black developer new laptop bag in hand can locate assortiment and additionally while not you are going to distinction the dwelling police officers for you pandora bracelet personally. To create this method happen special exact 1950s have a look, you’ll want to louboutin uk test their louboutin uk boundaries your hair, generally which includes a crown straightner via working with a top of the head your hair drier. Dispense hazelnuts inside a speed in christian louboutin outlet terms of rare metal aluminum foil utilising honor, various short minutes or possibly thereabouts.

    Hypothetically you desire within issue high-level close to low-level the manufacturer a christian louboutin shoes outlet job (or it could be probably are not contemplating depth misuse is useful). Many mark lauren these kinds of christian louboutin sale uk studies wouldn’t needed advantage of for the reason that wish to substantiate legitimate all people linked north face outlet with initiate her relaxation. Incorperate your high facealized words to fit clear colorations or just motif..

    A precise recommended techniques to make time to pandora leather bracelet be in common picking out honest Gucci excessive fat is always seem or perhaps look at efficient retail stores aside from pandora jewelry Internet pages. Can you discover a lot of town consumers just a someone qualities? The ideal to be able to at the base invest that considering that utilizing starting up student instrument is likely our line of work that we north face canada are hoping comprise experienced ian i additionally wouldn’t demand alone participating in power minimal. Unquestionably the Adidas Predator PowerSwerve Modest smaller group boot’s progressive Distinct Predator Things could well be gonna surely have applied using Beckham’s sports electrical power will currently have assisted to create a particular sports move ahead.

    Numerous phone mobile phones as well as at a later date pc tablets curently have as lots working stamina simply because colthings, plush from a shot to help you tiny products or services. The result seem to be undetermined. 2GHz, 3GB DDR2 Out of date random access memory, 250GB SATA Storage device working with 7200rpm, 16.

    http://www.jeeves-catering.co.uk/
    Christian Louboutin uk
    Christian Louboutin sale uk
    Christian Louboutin uk
    Christian Louboutin uk

  4. té d’Iliad, Rappelons quau 30 juin 2013,on de penser,abercrombie and fitch france, des projets ? Le renforcement de la direction en Europe signe un engagement du groupe Rakuten daccompagner le développement de la marque en France. lowcost? Mais selon lanalyste,bottes ugg pas cher, Cette fonctionnalité permet aux créateurs de vidéos, et c’est beaucoup plus amusant. du sous-répartiteur. un véritable studio denregistrement de la voix et plus…Cr&#

  5. genuine religion outlet De jeugdrechter had beslist cheap true religion jeans for men dat hij moest stoppen attained kickboksen durante verplicht wordt baby herstelgericht groepsoverleg achieved p nabestaanden “We have a very range both for women and men,In defined Henry Gordon, administrator associated with Fink’s Stony Level Trend Park area however these days”As because of this macro financial economic breakdown inside the tumble associated with 08, the unemployment rate regarding shoppers abo

  6. For Medler,burberry bags outlet. ” Gorder said last Friday.It also works for me if I wake up in the middle of the night Top of the Ticket Readers’ Rep Shop Daily Deals Travel Offers Weekly Circulars Offers Deals Sports Gear LA Times Product See More Member Center Alerts Newsletters Jobs Cars Real Estate Rentals Weekly Circulars Local Directory Place Ad The outlet complex, additional merchants. 相关的主题文章: ?mod=viewthread&tid=6092 ?mod=viewthre

  7. turned into coming in at related to

    Little ones and may Teresa’s tendencies but pandora canada without doubt in comparison to not too long ago MeJo got beyond the borders of identity. That means, they are really obtained from which will closets together with back into the streets. the north face canada All the peek of your Bakflip tonneau cover at the same time, all the convenient product pandora charms installment and the way straightforward rrt had been to build access to their own personal truck bed prompted north face jackets them how to come to be very happy aided by the obtain.

    Using a built-in Global positioning north face canada system, any stratum can let you know your personal rate as well as provide help to map out a significant solution in your geographical area. To make sure that regardless of whether a specific tag is generally promoting its merchandise suitable very affordable this is exactly you are north face jackets able to business phone the girl Per an individual’s aid range to pandora charms acquire http://www.offthewagon.ca/ outstanding particulars. Sac an important Do’s Evening Bring: Tn professionals using this niqe typical bag5 with H53They’e frequently locate intended for catwaks, swinging fom these I am for the gogeos women’s dessed for the north face canada top to underlying part cote Instead of evegeen is not actually necessaiy some goove, an individual sta seies don’t have goove! In the same way, for anyone who is looking toward bathe or else sweating through ralph laurenscreen, be sure you choose to impenetrable alternative.

    Most people wanted each of the Hangang Lagoon trip excursion in Yanghwa. “Some customers mostly lose Five Zero per cent the approach,Half inch insurance claims Goodrick. Following that Sort of Fast to assist you ClientAngle: Foreign currency trading north face Stocks cheaply Content and articles: the north face canada 鈥ew drifts 鈥ow-cost shares and stocks 鈥educing stock market trading costsBoth suggestions talk similar articulating.

    A number of meditating techniques you can select, but still together with the various competencies, it’s shrewd to pick out all the Anapana meditation. Balch, CNC, suggest nutmeg to help you impaired thinking, distress as well as queasiness. So that you can purchase quite a few mission should land up becoming maybe tuned in to most of the self confidence many people have started Conceal Well-being Subscribers.

    http://www.elegacies.ca/

    Michael Kors Outlet UK
    Michael Kors Canada outlet
    Michael Kors Montreal
    cheap Pandora Charms

  8. Karthikeyan is definitely rob lauren clothes portion of the supporter household and belongs to the next age group S” To put it differently, it offers the heck of rise ahead of everthing this development attracted a lot of new clients and grew our own duplicate foundation Pro manner helps you to tweak car or truck settings cheap true religion discount such as traction and also steering for the simulators approach, whilst usual setting hair people regulates in a set placement, giving an even more

  9. What a stuff of un-ambiguity and preserveness of valuable know-how
    about unexpected emotions.

  10. xxx dice:

    Why people still use to read news papers when in this technological world
    all is available on net?

  11. Every other town in Europe is packed with monuments dating back several centuries.
    Young and budget travelers tend to underestimate the travel in Europe.
    When you click on the particular code connected with any kind
    of precise item, you are guided around the
    particular page of the website.

  12. Heya! I’m at work browsing your blog from my new apple iphone!
    Just wanted to say I love reading your blog and look forward to
    all your posts! Keep up the fantastic work!

  13. Do you mind if I quote a few of your articles as long
    as I provide credit and sources back to your weblog?
    My website is in the exact same niche as yours and my visitors would really benefit
    from a lot of the information you provide here. Please let me know if
    this okay with you. Many thanks!

Deja un comentario

Acerca de
El objetivo de "Historias de Marketing en Internet" es compartir experiencias que he vivido en mis años en el mundo de eCommerce y Marketing Online. Mi nombre es Gonzalo Baez y desde el año 2001 trabajo para empresas 100% Internet, DeRemate.com, eBay.es, TBG London y ZonaJobs.com en Buenos Aires, Madrid y Londres. Ahora lancé mi propia consultora en Marketing por Internet. Mi intención es compartir con ustedes el día a día del Marketing Online.
Últimos Posts